Guide to Buying at our Online Auctions

Introduction to our Auction Platform

Watch this video and learn the online bidding process

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00:00   Introduction

00:15   Overview of H.K. Keller’s Online Auction Platform

00:18   How to Register for an Account

01:50   How to Log In & Verify Your Email

02:10   Phone Number Verification for Bidding

02:30   Navigating the Auctions Page

02:44   Registering for an Auction

03:08   How to Place a Bid

03:25   Max Bid vs. Regular Bid Explained

03:45   Understanding Bid Increments & Buyer’s Premium

04:08   How to Track Your Bids & Notifications

06:28   Linked Lots & Simultaneous End Times

06:56   Where to Find Property Details & Documents

07:39   Contact H.K. Keller for Support

07:45   Conclusion

Written Instructions

0:00

Introduction 

Hi, I’m Mike, and welcome to H.K. Keller’s online auction bidding platform! In this quick tutorial, I’ll walk you through how to register, place bids, and ensure you don’t miss out on winning items in this auction. Let’s get started.

0:15

Overview of H.K. Keller’s Online Auction Platform 

This is our online auction platform. If you’re new to our site and haven’t created an account yet, follow the steps below to get started.

0:21

How to Register for an Account 

Click the Log In/Register button, then select Create Account. You’ll be asked to enter your contact information, including your phone number and mailing address. I recommend using your email address as your username to make logging in easier later.

Once you’ve entered all your information, click Next Step. You’ll then be asked to provide your credit card details. If you’re bidding on high-value items like real estate or oil, gas, and mineral (OGM) rights, we simply verify your identity with a $1 hold—no money is collected. However, for furniture or personal property purchases, this card will be charged at the end of the auction.

After entering your credit card details, click Next Step again. You’ll then be asked to agree to the terms and conditions for creating an account with H.K. Keller. Click the box to agree and then hit Submit.

Now that your registration is complete, you can click on the Auctions tab to view available auctions.

1:59

How to Log In & Verify Your Email

To bid, log in by entering your username and password. If this is your first time logging in, you may need to verify your email. Additionally, you can adjust your settings in this section.

2:10

Phone Number Verification for Bidding

Before you can place bids, you’ll need to verify your phone number. Navigate to Preferences, select the phone number you want to verify, and click the verification button. You’ll receive a code via text—enter it in the field provided and click Submit. Once completed, you’re ready to bid.

2:30

Navigating the Auctions Page 

Go back to the homepage of the auction site and select any open auctions to start bidding. Once your registration is approved, click Refresh, and you should see the option to register for an auction.

2:44

Registering for an Auction 

Click the Register button and carefully read through the auction’s terms and conditions. Each auction has different rules, so it’s important to review them. Once you’ve read the terms, click Agree to Terms.

3:08

How to Place a Bid 

To place a bid, first, research the property or item before bidding. Click the Bid Now button and choose between a Max Bid or a Regular Bid.

3:25

Max Bid vs. Regular Bid Explained 

A Max Bid will automatically increase your bid one increment above anyone else’s up to your maximum amount. For example, if bid increments are $50 and you place a max bid of $3,400 per acre, the system will bid on your behalf up to that amount.

Click Confirm Bid Amount to proceed. The platform will calculate the total price, including acreage and the 10% buyer’s premium.

3:45

Understanding Bid Increments & Buyer’s Premium 

For example, if you bid $3,400 per acre for 66.31 acres, the total is $225,400. Adding the 10% buyer’s premium brings the total to $247,900.

Click Place Bid Now, and your bid will be recorded. If another bidder places a higher bid, the system will automatically increase yours (if using Max Bid) or notify you that you’ve been outbid.

4:08

How to Track Your Bids & Notifications 

If another bidder places a higher bid than yours, you’ll receive a notification. You can also change your account settings to receive text notifications when you’re outbid or when you win an item.

6:28

Linked Lots & Simultaneous End Times 

Some lots are linked, meaning they will end at the same time. If one linked lot gets extended, the other will be extended as well. This is often used when lots are from the same parcel of land, ensuring bidders have the opportunity to bid on both.

6:56

Where to Find Property Details & Documents 

For more information about an auction item, check the Description section. Additional documents may be available for review. Clicking on a lot’s photo provides more details, bid history, auction terms, and property location.

7:32

Contact H.K. Keller for Support 

If you have any questions about the auction or bidding process, fill out the contact form on our website. This will send an email to our team, and we’ll get back to you as soon as possible.

7:45

Conclusion 

I hope this tutorial was helpful! If you have any questions, feel free to reach out. You can email us at [email protected] or call us at 717-879-0110. Happy bidding!